The Future Of Algorithmic Personalization

techcrunch.com

Jarno M. Koponen is a designer, humanist and co-founder of media discovery startup Random.

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Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.

Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t all that personal. We’ve lost friends to the algorithmic abyss of the News feed. The content we encounter online seems to repeat the same things again and again.

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