Apple loves to use bold, explanatory slides at its big events. Sometimes it lists product features and prices. Sometimes it brags about sales figures.
But, earlier this week, at Apple’s 2015 Worldwide Developers Conference, I noticed some slides devoted to something else: Privacy.
Apple’s senior vice president of software engineering, Craig Federighi, who was onstage to present new “proactive” artificial intelligence features of the next iPhone operating system, paused before one of the slides to make the company’s devotion to privacy clear.