Should You Buy Facebook Ads for Public Outreach?

Facebook’s still a useful tool for catching Jimmy Fallon videos and keeping tabs on friends’ birthdays, vacations and political views. But it’s not so helpful for general communications. Unless, of course, we pay for it with Facebook ads.

I won’t spend time rehashing how Facebook’s computer algorithm squashes our ability to reach people. Let’s just own that typical Facebook posts don’t work all that well. There are exceptions, of course, but I’m guessing many of us have questioned our professional Facebook use over the past few years.

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