Why Facebook Pixels Are Not Allowed on Our Website – GovLoop

govloop.com

A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here.

In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.

As we increase our use of Facebook ads for public outreach, I have received several requests to add Facebook pixels to pages on the King County website. The “pixel” refers to an HTML code snippet placed on specific pages that lets Facebook track user “conversions” from advertisements we place.

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