Words and Images by: David Schultz
SXSW Music :: 03.15 – 20.16 :: Austin, TX
As much an annual custom as the NCAA March Madness basketball tournament, the South By Southwest Festival in Austin, Texas has served as a yearly centerpiece and platform for the future of film, music and interactive technologies. With more than 2,000 bands coming to the Texas capital, the weeklong music portion of the festival is nothing short of sensory and auditory overload. Unofficial day parties hosted and curated by a variety of music publications and other music related ventures take over the downtown area during the afternoon with the official showcases, put together by independent record labels, booking agents and the like, taking over at night.