Word Play – The Definitions that Drive People Analytics


Have you ever noticed that organizations are increasingly using the terms “Big Data,” “analytics” and (to a somewhat lesser but still notable degree) “business intelligence” (BI) interchangeably?

But they aren’t quite the same thing. Here’s how respected, authoritative sources define the three:

Big Data is a…

“high-volume, high-velocity and/or high-variety information (asset) that (demands) cost-effective, innovative forms of information processing that enable enhanced insight, decision making and process automation,” according to Gartner.

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