Words by: David Schultz
:: SXSW Music :: Something New For You ::
SXSW turns one aspect of the traditional festival experience on its head. Where Lollapalooza, Bonnaroo and its brethren rely on well-established headliners to anchor their main stages and attract substantial crowds, SXSW places great reliance on the bands normally found in the small print of festival banners. As a practical matter, SXSW doesn’t even have a main stage. With 2,000+ bands occupying the Austin venues over the course of a week, even the most knowledgeable and studious music aficionado would be hard-pressed not to discover something new.