5 Reasons You Should Build A Small Business – Not A Start-up


In Silicon Valley, it seems that everyone’s aspiration is to “Be A Founder.” I chatted with Jon Westenberg, who thinks that most people should focus on building a small business instead of chasing the startup dream.

Why do you think Silicon Valley culture encourages startups over small businesses?

JW: Silicon Valley lives and breathes on VC money, and no fund is able to justify investment without the promise of a 100x return. I don’t have any real criticism of that process or system. The angle that I come from is that while every VC firm needs to be funding high growth companies, not every entrepreneur should be trying to build one.

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